Ashford PSY 301 PSY301 Week 3 Assignment The Art and Science of Persuasion – Online Homework Help


PSY 301 Week 3 Assignment The Art and Science of Persuasion

The Art and Science of Persuasion. Due by Day 7. Read Harnessing the Science of Persuasion (Cialdini, 2001). Consider this source as you complete the Assignment. 
1. Part I: Examples
a. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook. 
• Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each. 
2. Part II: A Social Psychological Analysis of _______ 
  1. Explain in-depth how social psychological principles of persuasion are relevant for one of your 
    selected advertisements, citing relevant research. Relate characteristics of the communicator, the 
    message, and the target audience. 
  2. Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques 
    one might employ effectively? 
• Submit “Part II”, structured as a paper and written in APA style.

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